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Journal Articles

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello

Journal of Product & Brand Management (2024) 33 (5): 516–532.

https://doi.org/10.1108/JPBM-02-2023-4352

Published: 01 May 2024

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Journal Articles

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus‐Peter Wiedmann, Nadine Hennigs

Journal of Product & Brand Management (2013) 22 (3): 229–237.

https://doi.org/10.1108/JPBM-02-2013-0254

Published: 24 May 2013

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