..., personality and creativity traits to determine whether consumers with different profiles exhibit distinct affective reactions to different logo design types (organic, cultural and abstract). Design/methodology/approach This exploratory study incorporates recent methodological developments...

...Mario Kienzler Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits...

...Natalia Maehle; Rotem Shneor Purpose The purpose of this research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types. Design/methodology/approach Based on the existing literature, 15 propositions...

...Long‐Yi Lin Purpose The purpose of this study is to explore the relationship of consumer personality trait, brand personality and brand loyalty. Design/methodology/approach The convenience sampling method was used to collect primary data. A total of 400 adult consumers were interviewed who...

...Kurt Matzler; Sonja Bidmon; Sonja Grabner‐Kräuter Purpose The purpose of this paper is to explore the relationship among two personality traits (extraversion and openness), hedonic value, brand affect and loyalty. It argues that individual differences account for differences in the values sought...

... is certainly more than skin deep. Physical attractiveness may be the initial criterion on which people evaluate beauty but the evidence indicates that values, habits, personality, and behavior are the “soul″ of beauty– essential ingredients in the creation of a truly beautiful person. © MCB UP Limited 1994...