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Keywords: Politics
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Journal Articles
Journal of Product & Brand Management (2022) 31 (1): 40–55.
Published: 01 April 2021
... 01 2021 18 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Positioning Politics Focus groups Activism Interviews Brands Authenticity Experiment Sociopolitical activism That brands have connected to issues is not new...
