Sociopolitical activist brands

Dr Holger Joerg Schmidt is a Professor of Marketing at the Koblenz University of Applied Sciences. His research focuses on brand management, particularly on brand co-creation, brand orientation, internal branding, sustainable branding, technology branding and brand purpose. He authored and edited various books and his research has been published in the Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Business Research, Corporate Reputation Review and Social Business, etc.

Dr Nicholas Ind is a Professor of Brand Management at Kristiania University College, Oslo and Visiting Professor at Universitat Ramon Llull-ESADE and Edinburgh Napier University. His research focuses on brand co-creation, internal branding, corporate social responsibility and sustainability. He is the author of 13 books and articles in California Management Review, Business Horizons, Industrial Marketing Management, Journal of Brand Management and European Business Review.

Francisco Guzmán (PhD, Universitat Ramon Llull-ESADE) is a Professor of Marketing at the G. Brint Ryan College of Business at the University of North Texas. His research focuses on branding and social transformation, particularly on brand co-creation, brand equity, branding and sustainability, corporate social responsibility, public-private collaborations and political branding. His research has been published in the Journal of International Marketing, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Marketing Management, Journal of Brand Management and Harvard Business Review América Latina, etc.

Eric Kennedy (PhD, University of North Texas) is an Assistant Professor of Marketing at the L. William Seidman College of Business at Grand Valley State University. His research in consumer behavior focuses on co-creation, consumer engagement, gender and political ideology. His research has been published in the Journal of Product and Brand Management, Journal of Consumer Marketing and Journal of Creating Value.