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Keywords: Price consciousness
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Journal Articles
Understanding brand loyalty of the store brand’s customer base
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Journal of Product & Brand Management (2015) 24 (7): 679–692.
Published: 16 November 2015
...Natalia Rubio; Javier Oubiña; Mónica Gómez-Suárez Purpose The purpose of this paper is to attempt to understand the extent to which price consciousness and quality consciousness influence attitudinal loyalty to store brands (SBs) in different segments of consumers: heavy, medium and light buyers...
