... pricing research in three major domains. Findings The authors review illustrative current practices and research findings pertaining to emerging pricing business models, customer target marketing and price dispersion on the web. Research limitations/implications The paper highlights areas...

...Sarah M. Maxwell; Hoomn Estelami; Maria Petrescu Purpose The objective of this study is to analyze price dispersion in the context of internet based shopping malls and assess which of the main informational elements available online about sellers affect online price dispersion. Design...