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Keywords: Price knowledge
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Journal Articles
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments
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Journal of Product & Brand Management (2012) 21 (3): 215–225.
Published: 25 May 2012
... channel and their intentions to transit to another channel. Design/methodology/approach In total, 120 subjects provided information on gender and price knowledge and evaluated an advertised offer for a camera in one of two settings (retail or e‐tail). The offers in the two settings were identical...
