... Limited 2013 Price perception Variability Decision making Uncertainty management Risk Prices Sales prices Price positioning Consumer risk With increasing changes in the methods used to present prices to consumers, such as dynamic pricing systems (Kopalle et al., 1996...

... contribution is to stimulate additional research on key pricing areas. © Emerald Group Publishing Limited 2011 Pricing Pricing models Pricing strategies Price dispersion Price positioning Marketing strategy As is well known, pricing is a key component of any marketing strategy. However...

...) Decimal prices No‐decimal prices Price endings Buyers Salesperson Young consumers Price positioning Children are real actors in the economy. They participate by using money they receive from various sources (pocket money, allowances, or one‐off gifts). The sum of money received as a gift often...

... be contacted at: a.cockrill@swansea.ac.uk © Emerald Group Publishing Limited 2010 Pricing Price positioning Video and audio discs Product life cycle United Kingdom For most products, the life cycle stages are reflected in the pricing, i.e. in the initial phase, pricing may be high...

... equity and loyalty belong to the group of the best marketing performance metrics (Yoo et al., 2000). © Emerald Group Publishing Limited 2010 Prices Brand equity Brand loyalty Price positioning Many studies found a negative effect of price deals and a positive effect of price...

... of an investigation into whether odd‐endings are effective. It proposes a theory that has been empirically tested and points the way forward for future research in this area. © Emerald Group Publishing Limited 2007 Pricing policy Price positioning Consumer psychology Market segmentation United Kingdom...

... with k index of knots _kmr split point for knot k, brand m, and regime r © Emerald Group Publishing Limited 2006 Pricing policy Price positioning Consumer behaviour 1. Fixing the number of knots, i.e. learning the number of price thresholds...

..., change‐of‐pace and reinforcing brands. © Emerald Group Publishing Limited 2006 Pricing Customer loyalty Price positioning Wines When a survey is undertaken and respondents specify the selection they would make in hypothetical decisions then this is known as stated preference. Stated...

... at test observations, thus indicating that we can expect low level of overfitting and that the models have in fact captured around 60 percent‐80 percent of the variability. Retailing Discounts Price positioning Promotional methods Price promotion plays a role of increasing importance...

... in understanding the consumer price‐match refund‐seeking behavior and offers practical implications for retailers employing price‐matching guarantees. Pricing Price positioning Retailing Refunds Stores and supermarkets Customer loyalty © Emerald Group Publishing Limited 2005 Price‐matching...

... Emerald Group Publishing Limited 2004 Price positioning Consumer goods Competitors Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Price promotions are endemic in consumer packaged goods markets. In 1987, Abraham...