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Keywords: Pricing models
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Journal Articles
Journal of Product & Brand Management (2011) 20 (7): 510–513.
Published: 01 November 2011
...Sarah M. Maxwell; Hoomn Estelami; Dhruv Grewal; Anne L. Roggeveen; Larry D. Compeau; Michael Levy Purpose In this brief paper, the aim is to highlight three important pricing areas: the business strategies and pricing models that have evolved over the past 20 years of research, the customers...
