...Anyuan Shen; Surinder Tikoo Purpose This study aims to examine the relationship between family business identity disclosure by firms and consumer product evaluations and the moderating impact, if any, of firm size on this relationship. Toward this end, the study seeks to develop a theoretical...

...Magnus Söderlund; Jonas Colliander; John Karsberg; Karina T. Liljedal; Erik Modig; Sara Rosengren; Sofie Sagfossen; Stefan Szugalski; Nina Åkestam Purpose This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined...