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Keywords: Product specification
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Journal Articles
Journal of Product & Brand Management (2009) 18 (1): 67–76.
Published: 27 February 2009
..., as they constitute a compromise between skimming and penetration pricing (Cannon and Morgan, 1991 ; McCarthy and Perreault, 1993 ; Rowley, 1997). John Kehagias can be contacted at: jkehagias@eap.gr © Emerald Group Publishing Limited 2009 Product specification Pricing policy Strategic objectives...
Journal Articles
Journal of Product & Brand Management (2007) 16 (4): 269–279.
Published: 24 July 2007
... Prices Consumer behaviour Product specification Pricing policy Shopping The concept of reference price is well established in the marketing literature and has received considerable research attention (see Biswas et al., 1999 ; Burman and Biswas, 2004 ; Erdem et al., 2001...
Journal Articles
Journal of Product & Brand Management (2006) 15 (5): 285–292.
Published: 01 August 2006
.... Originality/value Use of conjoint analysis in investigating the above issues (penny‐a‐day pricing, disclosure of side‐effects) has received limited attention in teeth‐whitening products. © Emerald Group Publishing Limited 2006 Product attributes Consumer behaviour Product specification Product...
