... additive-free products. Study 3 further explored whether telling a brand story related to additive-free could help new brands and their additive-free products increase consumers’ trust and purchase intention, ultimately capture the market under the influence of famous brand scandals. Findings...

...Andreas Aldogan Eklund; Miralem Helmefalk Purpose The purpose of this paper is to develop a comprehensive conceptual framework of visual-tactile interplay and consumer responses in brand, product and servicescape contexts. Design/methodology/approach This paper performs a literature review...

...Amy Lou Parsons Chapter 2. Understanding markets and customer expectations Web designers and app developers need to empathize with both markets and customers as a “central responsibility” of product management. The concepts of markets, demand, value and supply are explained...

...Pascale Quester; Ai Lin Lim In an empirical examination of the link between product involvement and brand loyalty, a convenience sample of 253 students were asked to complete a questionnaire relating to two products which had been found in preliminary qualitative research to be associated...

...Geoffrey L. Gordon; Roger J. Calantone; C. Anthony di Benedetto; Peter F. Kaminski Examines how the business products‐marketing firm acquires knowledge about its customers. Objectives include identifying the most effective means by which organizations can acquire customer knowledge,and the specific...