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Keywords: Psychological ownership theory
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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 976–989.
Published: 31 August 2020
... gap, this study examines the role of investment size in driving branded app outcomes. Psychological ownership theory postulates that coming to intimately know a target generates a sense of ownership towards it (Pierce et al., 2001). This feeling of ownership is developed based...
