...Hooman Estelami; Sarah Maxwell; Sajeev Varki; Sanjiv Sabherwal; Albert Della Bitta; Keith M. Moore Purpose The paper seeks to show that marketing and psychology literature can shed light on why investors exhibit preferences for certain price ends. The perspective adopted is that the stock market...

... establish and communicate prices. This paper reports two studies that compare the processing of price with other numerical information. © MCB UP Limited 2003 Cognition Prices Numerical analysis Consumers Psychology Numbers Quantification Dehaene (1992) summarized the way...

... representation enhances price/quality perceptions. If this is true (and consumers employ a price‐quality heuristic), then consumers should be more likely to purchase item “C.” The following hypotheses are proposed: © MCB UP Limited 2003 Pricing Consumers Psychology Consumer behaviour...

... and perspectives offered are useful in identifying evaluating, targeting and focussing marketing strategy,plans and in product/service design and delivery of customer needs. Recognition of special factors related to psychological dimensions are critical in matching products and services to needs...