...Shaoyuan Chen; Pengji Wang; Jacob Wood Purpose Given that existing retail brand research tends to treat each level of a retail brand as a separate concept, this paper aims to unveil the holistic nature of a multi-level retail brand, considering the distinctiveness of each level...

...Imran Khan; Zillur Rahman Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction...

... Price-quality relationship Quality indicator Retail brand Store attractiveness Many consumers use price as an indicator of product quality (Völckner and Hofmann, 2007), mainly because their experience tends to tell them that more expensive products are of better quality than cheaper ones...

...Thaweephan Leingpibul; S. Allen Broyles; Chiranjeev Kohli Purpose The purpose of this paper is to build the marketing discipline's body of knowledge by conducting a study that builds upon an exploratory study that examines whether manufacturer brand(s) or retail brand(s) have greater influence...