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Keywords: Retail versus e‐tail
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Journal Articles
Journal of Product & Brand Management (2012) 21 (3): 215–225.
Published: 25 May 2012
...Rajesh Chandrashekaran; Rajneesh Suri Purpose The purpose of this paper is to examine how consumers evaluate identical price offers in retail versus e‐tail environments. Within that context, it seeks to examine the likelihood of shoppers to continue searching for a better price within the same...
