Keywords: Second-order construct
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Journal Articles
Journal of Product & Brand Management (2016) 25 (1): 58–68.
Published: 21 March 2016
.... (2008) and Li et al. (2015) who established brand trust as a second-order construct, this paper aims to demonstrate additional richness of the brand trust construct by adding further dimensions and extending the cultural background to Germany, India and South Africa. Design/methodology...

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