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Keywords: Second-order constructs
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Journal Articles
Brand trust in a cross-cultural context: test for robustness of an alternative measurement model
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Journal of Product & Brand Management (2015) 24 (5): 462–471.
Published: 17 August 2015
... and/or benevolent intention. Originality/value – The present research demonstrates the robustness of the alternative measurement model of brand trust. It also exemplifies a way of testing a measurement model that involves a second-order construct and formative indicators. Measurement invariance is concerned...
