...Kosuke Mizukoshi Purpose This study aims to investigate the mediating role of self-esteem in the relationship between human brand addiction and debt avoidance. Design/methodology/approach A quantitative mediation analysis was conducted across two surveys and one scenario-based experiment...

... for data analysis. Findings With the contingent role of religiosity, consumer social responsibility influences socially conscious consumption, which in turn drives the commitment and connection of green-brand affect. The death anxiety and self-esteem outlined in terror management theory influence...

... experience) and transformational benefits (self-esteem and self-expression) could impact the strength of consumer-brand relationships. Design/methodology/approach Data analysis was performed using structural equation modeling technique. The sample consisted of 373 university students, who completed self...

...–brand relationship and reduces the child’s self-esteem. Based on this, this study proposes a four-case typology of child–brand relationship dynamics with two criteria: the child’s attitude toward the brand relationship (favorable and unfavorable) and the consistency of attitudes in his/her socialization...

..., White (1981) defines romantic interpersonal jealousy as “a complex of thoughts, feelings and actions that follow threats to self-esteem and/or threats to the existence or quality of the relationship when those threats are generated by the perception of a real or potential romantic attraction between...