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Keywords: Sensuality
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Journal Articles
Journal of Product & Brand Management (2019) 28 (7): 830–848.
Published: 06 June 2019
...Clarinda Rodrigues; Paula Rodrigues Purpose This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect...
