... – organizational commitment   Qualitative study Positive relationship is observed between employer branding and organizational commitment which further leads to brand advocacy Source(s): Authors’ own work Phase one of the study, through sentiment analysis, helped to address the first research...

.... Design/methodology/approach The study uses a data set of almost 80,000 unique tweets on 12 brands across six categories, compares brands high versus low in heritage and combines dictionary-based content analysis with sentiment analysis. Findings The results indicate that both user-generated content...

... 23 10 2021 28 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mood Online reviews Sentiment analysis Pandemic COVID-19 Online ratings Mood-as-information theory Throughout history, there have been pandemics...

... Limited Licensed re-use rights only Social media Sentiment analysis Nostalgia Leximancer YouTube User generated content Automated text analysis Field experiments Quasi-experiments Retro brands Social media has ushered in an era where consumers’ thoughts, feelings and attitudes...

...://creativecommons.org/licences/by/4.0/legalcode Vector autoregression Corporate reputation Social media analysis Sentiment analysis Bitcoin Technology adoption Blockchain A panel vector autoregression (VAR) analysis was performed to investigate the volume and the sentiment of the exchanged messages...