... as closely as possible for optimum prediction of market shares (Burke et al., 1992). To create an overall shopping experience that will exemplify genuine shopping behaviour (Holbrook and Hirschman, 1982), the way the concept is presented and its environment are of particular importance...

..., price consciousness, the use of a shopping list, and shopping frequency, as determinants of the accuracy and size of, and confidence in, one's product‐price knowledge, even though the impact structure is not uniform. There are some indications that formerly encountered price stimuli represent...

...Randall Shannon; Rujirutana Mandhachitara Purpose The purpose of this paper is to examine attitudinal and behavioral shopping patterns related to hypermarket shopping in an Asian market, which has undergone a revolutionary transition from traditional to modern trade food retailing in the past...

...Tong Yin; Audhesh K. Paswan Purpose This research paper aims to examine the relationships among the factors associated with changing shopping environment, consumer knowledge and reference price. Design/methodology/ approach A self administered online survey was used to collect data (final...

... individuals, increasing the level of reference price results in positive effects on value perception and shopping intention. In the first study, we use adaptation‐level theory, assimilation‐contrast theory, and range theory (Volkmann, 1951) as the foundation of our research. We use these theories...

...Michael R. Ward; Michael J. Lee Recent interest in the Internet as a medium for commerce has raised questions about the usefulness of branding on the World Wide Web. Examines whether consumers use brands as sources of information when shopping on the Internet. Applying theory from the economics...

... significant influence on Internet commerce benefit and further research into market scope, characteristics of business sector and value chain is needed to understand more precisely what contributes to Internet commerce benefit. © MCB UP Limited 2000 Product attributes Internet Shopping Small...