... an improved understanding on how social responsibility relates to brand equity. © Emerald Group Publishing Limited 2010 Brand equity Brand management Business performance Corporate social responsibility Stakeholder analysis An executive summary for managers and executive readers can...

... Limited 2009 the stakeholders' experience; other forms of communication and symbolism about the corporation and its actions; and the comparison with other rival firms. Corporate image Stakeholder analysis Individual perception Customer behaviour United States of America...

... research directions. © Emerald Group Publishing Limited 2007 Stakeholder analysis Product innovation Biotechnology New Zealand An executive summary for managers and executive readers can be found at the end of this article. The increasing pressure for sustainability of new...