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Keywords: Sustainable luxury
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Journal Articles
Journal of Product & Brand Management (2024) 33 (2): 273–286.
Published: 05 February 2024
... orientations (SVOs) to make sustainable luxury purchases in a compatible manner. It investigates the relationships between personal values (symbolism/universalism), SVOs (pro-self/prosocial orientation) and behavioral intentions toward sustainable luxury brands. It further explores whether these relationships...
