... 14 02 2025 19 05 2025 22 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Recession Downturn Brand Meta-analysis Systematic literature review During recessions, concerns about economic stability and personal...

...Sara Tavassoli; Kåre Sandvik; Chunyan Xie Purpose This study aims to review joint advertising literature published over a 33-year period (1990–2023) to enhance understanding and identify research gaps. Design/methodology/approach A combination of a systematic literature review and bibliometric...

...Shiva Sadat Mostafavi; Alexis Mavrommatis Purpose This paper aims to offer an integrated framework for branded apps (BAs) that highlights research gaps and points to areas for future research. Design/methodology/approach Using a systematic literature review approach, the authors analyzed more...

... Licensed re-use rights only Copycat Packaging Package similarity Systematic literature review Copycat packaging is a practice in which a lower-cost brand emulates the overall appearance of a market leader’s packaging (Warlop and Alba, 2004 ; Van Horen and Pieters , 2012a, 2013...

... of a systematic literature review on brand purpose, exploring the current knowledge. A total of 202 studies from 75 journals were drawn from a wide range of databases and met the identified criteria relevant to brand purpose, published up to and including 2023. Full papers were empirically analysed using...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Line extension Vertical line extension Systematic literature review Brand extension Upward extension Downward extension Diffusion brand Feedback effects Vertical line extension is an attractive growth...

... how in these papers they have been defined, measured and examined, and propose how they should move forward in an era where brands are expected to be “socially and socio-politically conscious.” Design/methodology/approach For each concept a systematic literature review is conducted. In doing so...

... academic literature, this paper used a systematic literature review approach to investigate academic studies related to nation and country branding. All relevant studies on the nation and country branding between 1996 and mid-2021 were extracted from six selected databases, including Elsevier’s Science...

... in marketing informed by related disciplines aiming to provide a more holistic definition of the term. Design/methodology/approach This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three...

... are provided. Design/methodology/approach In a systematic literature review, criteria were used to identify relevant journal publications that have specifically investigated brand extension feedback effects (n = 53). Research articles were subsequently evaluated for further analysis. Findings...

...Michela Mingione Purpose – The purpose of the study is to inquire into and to provide an integrated framework of academics’ and practitioners’ conversations on corporate brand alignment. Design/methodology/approach – A systematic literature review (with no time restrictions) was used...