... themes. Dominant topics shifted across crisis phases and sectors. Research limitations/implications By applying terror management theory, the study extends its application to corporate communication. It offers a deeper understanding of how brand messaging evolves across different phases of a crisis...

... for data analysis. Findings With the contingent role of religiosity, consumer social responsibility influences socially conscious consumption, which in turn drives the commitment and connection of green-brand affect. The death anxiety and self-esteem outlined in terror management theory influence...