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Keywords: Value for money
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Journal Articles
Understanding brand loyalty of the store brand’s customer base
Available to Purchase
Journal of Product & Brand Management (2015) 24 (7): 679–692.
Published: 16 November 2015
... that not only buyers of SBs view low prices as the main reason for acquiring these brands but also that nonbuyers of SBs assume that the lower prices of these brands reflect lower quality. Currently positioned in value for money, value store brands (SBs) enjoy wide acceptance among consumers and represent...
