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Keywords: Wine marketing
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Journal Articles
Journal of Product & Brand Management (2017) 26 (5): 447–452.
Published: 21 August 2017
..., is also reviewed focusing on the great vintage of 2009. Findings The results indicate that brand equity in the luxury wine market exists. Not only is this true for the brand of a specific château, but there is also equity associated with the vintage and the growth. Practical implications...
