...Johan Bruwer; Courtney Buller Purpose There has been no significant research undertaken in the Japanese market on wine knowledge level and its relationship with brand loyalty and preference for specific country‐of‐origin (COO) wine brands. This exploratory study seeks to investigate these aspects...

...Statia Elliot; J.E. (Joe) Barth Purpose To better understand the unique preferences of the newest segment of wine consumers, the purpose of this paper is to explore the design and brand personality of wine labels, and their appeal to the millennial market. Design/methodology/approach The study...

... with the φ on the purchases of wine made by Italian consumers in the retail sector over two three‐year periods (2003‐2005 and 2006‐2008). Findings The study shows that the BPM are a fundamental source of information on the loyalty consumers attach to brands and products at one point in time. However...

... of wine to explore the consumer's desire for consistency. The paper is not based on a specific research project, but rather reflects the findings of a number of projects, and of an engagement with commentators on wine over a number of years. Findings The paper suggests that rather than wine invariably...

... tools to build sales and product image. Their results offer direct implications for new product development and promotional teams in the wine industry. By extension, the implications may aid traditional companies outside of the wine industry. Research limitations/implications As in all case studies...

...Linda Nowak; Liz Thach; Janeen E. Olsen Purpose The purpose of the study is to examine the attitudes of millennial wine consumers and determine if positive affect in tasting room situations leads to higher levels of brand equity for the winery. Design/methodology/approach A survey...

... of wine purchases is used to apply polarisation. Polarisation was defined in two ways: as a function of the beta binomial distribution (BBD) to give a measure of loyalty for an alternative; and as a function of the Dirichlet multinomial distribution (DMD) to give a baseline level of loyalty. Variations...

...Wade Jarvis; Steven Goodman Purpose This paper aims to explain the structure of the market from the perspective of small brands and to discuss marketing strategy implications. Design/methodology/approach The paper uses revealed preference data of the Australian wine market, comprising 4,000...

...Ulrich R. Orth; Marianne McGarry Wolf; Tim H. Dodd Purpose The purpose of the study is to identify dimensions of wine equity in terms of benefits sought by consumers in wine. Design/methodology/approach This study examines dimensions of wine region equity, measured in terms of benefits sought...

... Uses a consumer survey methodology, using bottled wine as an example category. It provides evidence that while buyers exhibit repeat‐purchase loyalty to price tiers, they also buy from a repertoire of different price tiers. Findings Finds that sharing of purchases with other price tiers does...