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Keywords: Retail marketing
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Journal Articles
Journal of Property Investment & Finance (2004) 22 (4): 298–306.
Published: 01 August 2004
...Valerie Kupke First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain...
