Issues

Special Issue: Nordic perspectives on place branding. Guest Editors: Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimothy

Guest editorial

Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimothy
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The spirit of sauna: legitimating the Finnish place brand

Jack S. Tillotson; Vito Tassiello; Alexandra S. Rome; Katariina Helaniemi
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The voice of dwellers – developing a place brand by listening to its residents

Ulla Hakala
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Branding Nordic indigeneities

Carina Ren; Kirsten Thisted
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An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

Carola Strandberg; Maria Ek Styvén
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“Exotic, welcoming and fresh”: stereotypes in new Nordic branding

Hogne Lerøy Sataøen
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The inevitability of essentializing culture in destination branding: the cases of fika and hygge

Laura Caprioli; Mia Larson; Richard Ek; Can-Seng Ooi
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Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen; Frank Lindberg; Jacob Ostberg
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