Issues

Special Issue: Marketing cities place branding in perspective. Guest Editor: Ares Kalandides

Ambassador networks and place branding

Marcus Andersson; Per Ekman
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Ambassador networks and place branding

Santa Fe: a “global enclave” in Mexico city

Margarita Pérez Negrete
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Santa Fe: a “global enclave” in Mexico city

Can association methods reveal the effects of internal branding on tourism destination stakeholders?

Olivia Wagner; Mike Peters
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Can association methods reveal the effects of internal branding on tourism destination stakeholders?

Investor‐based place brand equity: a theoretical framework

Björn P. Jacobsen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Investor‐based place brand equity: a theoretical framework

Who's your target? The creative class as a target group for place branding

Sebastian Zenker
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Who's your target? The creative class as a target group for place branding

Moving Milan towards Expo 2015: designing culture into a city brand

Manuela De Carlo; Silvia Canali; Annette Pritchard; Nigel Morgan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Moving Milan towards Expo 2015: designing culture into a city brand

Conference report

Marketing cities: place branding in perspective, 4-6 December 2008, Berlin City Hall

David Bennison
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Marketing cities: place branding in perspective, 4-6 December 2008, Berlin City Hall

Guest editorial

From place marketing to place branding – and back: a need for re-evaluation

Ares Kalandides; Mihalis Kavaratzis
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for From place marketing to place branding – and back: a need for re-evaluation