Issues

Special Issue: Understanding the Digital Customer Experience: Automation, Augmentation and Smart Devices. Guest Editors: J Wolny, Merlin Stone

Home sweet virtual home: The use of virtual and augmented reality technologies in high involvement purchase decisions

Debika Sihi
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Consumer acceptance of smart speakers: a mixed methods approach

Pascal Kowalczuk
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Digital banking, customer experience and financial performance: UK bank managers’ perceptions

Cajetan Ikechukwu Mbama; Patrick Ezepue; Lyuba Alboul; Martin Beer
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Identification of barriers to co-create on-line: the perspectives of customers and companies

Maryna Chepurna; Josep Rialp Criado
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Virtual reality: a new channel in sport consumption

Ania Izabela Rynarzewska
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Measuring the content characteristics of videos featuring augmented reality advertising campaigns

Yang Feng; Quan Xie
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Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken; Jonas Heller; Mathew Chylinski; Debbie Isobel Keeling; Dominik Mahr; Ko de Ruyter
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