Issues

A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers

Zheng Shen
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Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems

Elizabeth H. Manser Payne; Andrew J. Dahl; James Peltier
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How to overcome online banner blindness? A study on the effects of creativity

Qiang Yang; Yuanjian Zhou; Yushi Jiang; Jiale Huo
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How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding

Theerthaana P.; Hansa Lysander Manohar
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Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker

Sara H. Hsieh; Crystal T. Lee
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How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat

Xiaohan Hu; Kevin Wise
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From social capital to consumer engagement: the mediating role of consumer e-empowerment

Rania B. Mostafa
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Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

Zalfa Laili Hamzah; Hazwani Abdul Wahab; Muhammad Waqas
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