Issues

Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

Paula Rodríguez-Torrico; Rebeca San José Cabezudo; Sonia San-Martín; Lauren Trabold Apadula
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

How can autonomy improve consumer experience when interacting with smart products?

Laura Lucia-Palacios; Raúl Pérez-López
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How can autonomy improve consumer experience when interacting with smart products?

How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification

Nianqi Deng; Xinyu Jiang; Xiaojun Fan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How social media's cause-related marketing activity enhances consumer citizenship behavior: the mediating role of community identification

I am feeling so good! Motivations for interacting in online brand communities

Ricardo Godinho Bilro; Sandra Maria Correia Loureiro
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for I am feeling so good! Motivations for interacting in online brand communities

Examining identity- and bond-based hashtag community identification: the moderating role of self-brand connections

Soyeon Kwon; Sejin Ha
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Examining identity- and bond-based hashtag community identification: the moderating role of self-brand connections

Social media influencers as human brands: an interactive marketing perspective

Do Yuon Kim; Hye-Young Kim
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Social media influencers as human brands: an interactive marketing perspective

Enhancing consumer online reviews: the role of moral identity

Mavis T. Adjei; Nan Zhang; Ramin Bagherzadeh; Maryam Farhang; Ashok Bhattarai
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Enhancing consumer online reviews: the role of moral identity

The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

Hongliu Li; Xingyuan Wang; Shuyang Wang; Wenkai Zhou; Zhilin Yang
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Supplementary data
Open the PDF for in another window
Add to Citation Manager for The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

Junyun Liao; Keyi Chen; Jun Qi; Ji Li; Irina Y. Yu
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style