Issues

Cutting-edge research in social media and interactive marketing

Guest editorial: Cutting-edge research in social media and interactive marketing

James W Peltier; Andrew J Dahl
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Toward an inclusive metaverse: maneuvering between acceptance of disability and need for uniqueness

Maya F. Farah; Zahy Ramadan
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Virtual influencers and corporate reputation: from marketing game to empirical analysis

Baogui Xin; Yaru Hao; Lei Xie
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Negative online brand engagement: conceptualisation, scale development and validation

Xinyu Dong; Cleopatra Veloutsou; Anna Morgan-Thomas
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Supplementary data
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AI-driven technology and privacy: the value of social media responsibility

Kristen L. Walker; George R. Milne
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The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach

Ying Zhou; Yuqiang Zhang; Fumitaka Furuoka; Sameer Kumar
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Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention

Sin-Er Chong; Siew-Imm Ng; Norazlyn Kamal Basha; Xin-Jean Lim
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Cutting-edge research in social media and interactive marketing: a review and research agenda

James W Peltier; Andrew J Dahl; Lauren Drury; Tracy Khan
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Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing

Shu-Chiung Lin; Yu-Yang Lee
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Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing

Lauren I. Labrecque; Priscilla Y. Peña; Hillary Leonard; Rosemary Leger
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