Issues

The impact of review sentiment complexity on perceived helpfulness: an information overload perspective

Mingli Zhang; Zihan Wei; Yafei Liu
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Unveiling the dynamics that shape online impulse buying behavior

Aastha Kathuria; Apurva Bakshi
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Revealing consumers’ hedonic buying in social media: the roles of social status recognition, perceived value, immersive engagement and gamified incentives

Zhucheng Shao
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The influence of repeated two-syllable communication strategy on AI customer service interaction

Wenting Feng; Shuyun Xue; Tao Wang
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Is the interplay among O2O platform businesses always equal? Evidence of attribute weight changes in the hospitality sector

Tianhao Wen; Hong-Youl Ha
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Examining CSR communication on social media during a victim crisis: a machine learning based text analytics approach

Jing Yang; Kelly Basile; Xiaowei Zhao
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Deep learning application for marketing engagement – its thematic evolution

Billy T.W. Yu; Stella T.X. Liu
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A praise of whom matters: how company size and brand gender shape consumer evaluations of the praiser

Xingang Wang; Wu Huang; Maiju Guo; Zhitong Liu
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