Issues

Special Issue: The Past, Present and Future of Interactive Marketing. Guest Editor: Debra Zahay

Special Issue on The Past, Present and Future of Interactive Marketing

Debra Zahay
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Interactive, direct and digital marketing: A future that depends on better use of business intelligence

Merlin David Stone; Neil David Woodcock
View articletitled, Interactive, direct and digital marketing<span class="subtitle-colon">: </span><span class="subtitle">A future that depends on better use of business intelligence</span>
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Global use and access of social networking web sites: a national culture perspective

Wen Gong; Rodney L. Stump; Zhan G. Li
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Sales and operations planning: Using the internet and internet-based tools to further supply chain integration

Richard E. Plank; Robert Hooker
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements

Juan D. Borrero; Shumaila Y. Yousafzai; Uzma Javed; Kelly L. Page
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