Issues

Spreading the word

Debra Zahay
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Virtual shopping agents: Persona effects for older users

Veena Chattaraman; Wi-Suk Kwon; Juan E. Gilbert; Yishuang Li
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The role of WOM and dynamic capability in B2B transactions

Hyekyoung Kim
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Consumers’ preference fit and ability to express preferences in the use of online mass customization

Heekang Moon; Hyun-Hwa Lee
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Influencing VSN users’ purchase intentions: The roles of flow, trust and eWOM

Marjan Mortazavi; Mohammad Rahim Esfidani; Ali Shaemi Barzoki
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