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Journal Articles

Location‐based mobile advertisements and gender targeting

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Syagnik (Sy) Banerjee, Ruby Roy Dholakia
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2012) 6 (3): 198–214.
https://doi.org/10.1108/17505931211274679
Published: 17 August 2012
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Journal Articles

Enhancing mobile coupon redemption in fast food campaigns

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Sy Banerjee, Scott Yancey
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2010) 4 (2): 97–110.
https://doi.org/10.1108/17505931011051650
Published: 04 June 2010
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