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Journal Articles

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

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Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2011) 5 (4): 258–275.
https://doi.org/10.1108/17505931111191483
Published: 18 October 2011
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Journal Articles

Enhancing mobile coupon redemption in fast food campaigns

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Sy Banerjee, Scott Yancey
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2010) 4 (2): 97–110.
https://doi.org/10.1108/17505931011051650
Published: 04 June 2010
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