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Journal Articles

Mind in eBay, body in Macy’s: Dual consciousness of virtuo-physical consumers and implications for marketers

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Syagnik Banerjee, Phil Longstreet
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2016) 10 (4): 288–304.
https://doi.org/10.1108/JRIM-05-2015-0036
Published: 10 October 2016
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Journal Articles

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

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Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing (2011) 5 (4): 258–275.
https://doi.org/10.1108/17505931111191483
Published: 18 October 2011
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