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Keywords: Artificial Intellegience
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (3): 397–439.
Published: 24 July 2025
...-commerce Direct marketing Interactive marketing Artificial Intellegience Unteractivity The transition from direct marketing to interactivity to IM was driven by the ability of marketers to utilize advancing communication and personalization technologies (Deighton and Kornfeld, 2009 ; Lim...
