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Keywords: Business intelligence
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Journal Articles
Journal of Research in Interactive Marketing 1–22.
Published: 12 June 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Ethics Brand personality Business intelligence Consumer behavior internet Marketing ethics Marketing psychology Personalization Funding: The authors received no specific funding for this work...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (2): 162–178.
Published: 15 May 2019
... Limited Licensed re-use rights only Data analytics Business intelligence Customer analytics Customer data management Data mining The term marketing big data analytics (BDA) refers to the technologies and statistical techniques whereby marketers analyze large amounts of data to make...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (1): 4–17.
Published: 04 March 2014
...Merlin David Stone; Neil David Woodcock Purpose – The purpose of this article is to explain how the management of the two areas business intelligence (BI) and customer insight (CI) needs to be brought together to support a company's interactive marketing. Design/methodology/approach...
