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Keywords: Critical theory
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Journal Articles
Journal of Research in Interactive Marketing 1–18.
Published: 05 August 2026
... and decision-making occur (Peltier et al., 2026 ; Wang, 2023). Social media marketing Critical theory Personalization Social networks Direct marketing Data privacy Interactivity Consumer behavior Internet Online consumer behavior Information technology Marketing psychology Human...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (2): 112–123.
Published: 13 June 2016
... Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media marketing Marketing education Critical theory Technology has changed our lives radically over the past few years. As purveyors of information, we have experienced drastic...
