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1-4 of 4
Keywords: Customer data management
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (2): 310–327.
Published: 31 August 2021
... 2021 17 07 2021 02 08 2021 03 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Security Privacy Customer data management Retail marketing Technology in retailing Given that PBBT is in its relative infancy...
Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (1): 1–16.
Published: 09 January 2020
... Online marketing Online advertising E-commerce Customer analytics Customer data management Marketing information systems Retailing Virtual communities Analytics Marketing psychology Online retailing Computer-mediated environments Erik Ernesto Vazquez can be contacted...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (2): 162–178.
Published: 15 May 2019
... Limited Licensed re-use rights only Data analytics Business intelligence Customer analytics Customer data management Data mining The term marketing big data analytics (BDA) refers to the technologies and statistical techniques whereby marketers analyze large amounts of data to make...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (1): 4–17.
Published: 04 March 2014
... (for the customer and the company), relevant (personalised) and engaging experience increasingly relies on a deep knowledge of the consumer; who they are, the devices they use to connect to the company and the content they want to see. Data analytics Business intelligence Customer data management...
