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1-9 of 9
Keywords: Customer value
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Journal Articles
Understanding third-agers: value-based mechanisms of online review engagement
Available to Purchase
Journal of Research in Interactive Marketing 1–19.
Published: 28 April 2026
... 2025 09 02 2026 23 02 2026 24 02 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Customer value Younger internet users Marketing information systems Older internet users Word-of-mouth marketing Decision making...
Journal Articles
Made-to-measure: defining the consumption values of 3D body scanning technology and its impact on consumer experience
Available to Purchase
Journal of Research in Interactive Marketing (2025) 19 (7): 1145–1161.
Published: 10 February 2025
... consumers to measure their bodies and create custom-fit shirts and pants (MTailor, 2024). © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer value Consumer shopping Customization Technology in retailing Interactivity With the precise...
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (1): 35–58.
Published: 14 March 2024
...Inma Rodríguez-Ardura; Antoni Meseguer-Artola; Doaa Herzallah; Qian Fu Purpose There is an ongoing challenge to map the efficacy of e-retailing strategies in building both value co-creation opportunities for online customers and customer value for companies. Based on the service-dominant (S-D...
Journal Articles
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (2): 200–222.
Published: 11 February 2021
... rights only Online consumer behavior Customer value Services marketing Financial services e-commerce Consumer behaviour internet Service quality Information technology Eservice quality Blogs Digitalizations Digital technologies are revolutionizing service ecosystems (Dahl et...
Journal Articles
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (1): 68–85.
Published: 01 February 2021
... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...
Journal Articles
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (1): 147–178.
Published: 07 December 2020
...@uww.edu 19 05 2020 09 08 2020 22 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Social networks CRM Customer value Online branding Business to business marketing Sales force management Value...
Journal Articles
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
Available to Purchase
Journal of Research in Interactive Marketing (2020) 14 (3): 285–303.
Published: 03 September 2020
... Qualitative research Customer value Social networking sites Visual merchandising Web applications play a significant role in the life of consumers, shaping the knowledge they acquire and directing the decisions they make. They allow people to create, share and acquire knowledge in multiple...
Journal Articles
A QoS-sensitive model for e-commerce customer behavior
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (4): 380–397.
Published: 10 September 2017
... 28 05 2017 25 06 2017 06 07 2017 08 07 2017 09 07 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Customer value e-commerce Service quality Strategic marketing Response time is defined as the time taken...
Journal Articles
High-tech entrepreneurial content marketing for business model innovation: A conceptual framework
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (3): 296–311.
Published: 14 August 2017
... of content development. Originality/value This is an original paper that presents the HIT-ECM framework for high-tech entrepreneurs to use content marketing and capture customer value through every aspect of their business operations, as well as updating and innovating their business models. Jones...
