...Grzegorz Leszczyński; Piotr Gaczek; Amira Mouakher Purpose This paper questions whether traditional experiments accurately reflect decision-making collaborations with AI and addresses this challenge, proposing a novel approach to conducting scenario-based experiments in human–AI collaboration...

...Rishika Bhojwani; Justin Paul; Rajesh Srivastava Purpose This study investigates the influence of Artificial Intelligence ( AI ) features on consumers’ buying behavior for electronic products, with a specific focus on consumer trust, decision-making ease, and purchase intention. Design...

... created by consumers, helping to reduce uncertainty and risk in online shopping (Hong et al., 2017). It is clear that it has a significant impact on consumers’ purchases (Mishra and Satish, 2016). Online reviews are a factor that helps consumers because it serves as a decision-making aid when...

... information and inform health decision-making at a time and place of their choosing. While TM offers great potential, consumer adoption has been slower than expected. This paper aims to investigate attitudinal factors that influence adoption and usage of TM within consumers’ omni-channel decision-making...

...Debika Sihi Purpose Digital technologies have made it possible for organizations to enhance service delivery and provide consumers a way to experience a product or service before even seeing it in person. Prior work has validated consumer purchase decision-making models like the Engel, Kollat...

...-commerce Decision-making Processing fluency Consumer trust Online customer ratings Consumer judgment E-commerce is rapidly expanding as an increasing number of consumers are making purchases via their computers, tablets and smartphones. Approximately one in two people in the USA have purchased...

... as follows: Any positive or negative statement made by potential, actual or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet. Online consumer behaviour Multi-channel measurement Decision-making Quantitative research...

.... Consumers mentally analyze transactions by first evaluating potential transactions and their outcomes before making decisions (Thaler, 1985). Therefore, investigating factors influencing transaction utility is critical to predict decisions. Mobile marketing Mobile promotions Decision-making...