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Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 20 April 2026
... can be contacted at: mozch3@mail.sysu.edu.cn 05 10 2025 18 01 2026 03 03 2026 06 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (1): 31–37.
Published: 02 August 2023
...Werner H. Kunz; Jochen Wirtz Purpose Despite all the recent achievements in the field of interactive marketing and artificial intelligence (AI), it is important to consider the ethical implications of these technologies. This paper explains the concept of corporate digital responsibility (CDR...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 509–528.
Published: 05 November 2019
.... Respondents were asked about the last music they acquired to test a behavioral model of music piracy. Findings The results indicated that culture, specifically rule orientation and uncertainty avoidance, had a significant impact on attitudes toward the music industry, ethical perceptions of music piracy...
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (4): 361–379.
Published: 10 September 2017
... be an effective marketing tool to educate and motivate socially responsible consumer behavior (SRCB) because it provides an interactive platform through which businesses and consumers can easily communicate with many others (Wang et al., 2012). Previous studies on ethical human behaviors emphasize...
Journal Articles
Journal Articles
Direct Marketing: An International Journal (2007) 1 (1): 55–58.
Published: 03 April 2007
...Steve Brubaker Purpose The purpose of this paper is to discuss the role and importance of ethical and socially responsible activities within the context of direct marketing. Design/methodology/approach The paper considers some of the prominent ethical and legal issues related to direct...

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