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1-6 of 6
Keywords: Ethics
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Journal Articles
What goes around comes around: fundraiser's backing history drives reward-based crowdfunding
Available to Purchase
Journal of Research in Interactive Marketing 1–17.
Published: 20 April 2026
... can be contacted at: mozch3@mail.sysu.edu.cn 05 10 2025 18 01 2026 03 03 2026 06 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction...
Includes: Supplementary data
Journal Articles
Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (1): 31–37.
Published: 02 August 2023
...Werner H. Kunz; Jochen Wirtz Purpose Despite all the recent achievements in the field of interactive marketing and artificial intelligence (AI), it is important to consider the ethical implications of these technologies. This paper explains the concept of corporate digital responsibility (CDR...
Journal Articles
A global consumer decision model of intellectual property theft
Available to Purchase
Journal of Research in Interactive Marketing (2019) 13 (4): 509–528.
Published: 05 November 2019
.... Respondents were asked about the last music they acquired to test a behavioral model of music piracy. Findings The results indicated that culture, specifically rule orientation and uncertainty avoidance, had a significant impact on attitudes toward the music industry, ethical perceptions of music piracy...
Journal Articles
Using rich media to motivate fair-trade purchase
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Journal of Research in Interactive Marketing (2017) 11 (4): 361–379.
Published: 10 September 2017
... be an effective marketing tool to educate and motivate socially responsible consumer behavior (SRCB) because it provides an interactive platform through which businesses and consumers can easily communicate with many others (Wang et al., 2012). Previous studies on ethical human behaviors emphasize...
Journal Articles
Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (2): 133–154.
Published: 01 June 2012
...Yam B. Limbu; Marco Wolf; Dale Lunsford Purpose The purpose of this study is to examine the effects of consumers' perception of online retailers' ethical behavior on consumer purchase and revisit intentions. Design/methodology/approach A sample of 259 online shoppers was employed to test...
Journal Articles
Ethics and regulation in direct marketing
Available to Purchase
Direct Marketing: An International Journal (2007) 1 (1): 55–58.
Published: 03 April 2007
...Steve Brubaker Purpose The purpose of this paper is to discuss the role and importance of ethical and socially responsible activities within the context of direct marketing. Design/methodology/approach The paper considers some of the prominent ethical and legal issues related to direct...
