... can be contacted at: mozch3@mail.sysu.edu.cn 05 10 2025 18 01 2026 03 03 2026 06 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction...

... Advertising Tourism marketing Online consumer behaviour Branding Human-computer interaction Marketing communication Industry analyses indicate that cultural tourism is expected to expand significantly over the next decade, with the global market projected to rise from about USD 1.2 trillion...

... Publishing Limited Licensed re-use rights only Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer-mediated environments Artificial...

... crowding environment. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Chatbots Conversational styles Social crowding Social perceptions Product categories Human–computer interaction Yushi Jiang is the corresponding author and can...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

... Licensed re-use rights only E-commerce Computer mediated communication Human–computer interaction With the rapid development of artificial intelligence (AI) technologies, such as natural language processing (NLP), the utility of virtual conversational agents has greatly increased...

... assistants but any kind of autonomous and interactive product. Human–computer interaction Consumer experience Structural equation modeling Interactivity Intrusiveness Coolness Consumers may perceive autonomous smart products as devices that increase their comfort and their task fulfillment...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Internet marketing E-commerce Consumer behavior internet Human–computer interaction Donation crowdfunding Regret aversion bias Herding bias Optimum bias Overconfidence bias RQ2. What effect does...

... with computers through the team affiliation created by human-computer interactions (Nass et al., 1996); compliments from computers have similar effects as flattery from humans (Fogg and Nass, 1997); individuals are courteous to computers (Nass et al., 1999); intimate self-disclosure can...

... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...

... 30 07 2019 30 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Human-computer interaction Advergames Gamification Online marketing Gamified marketing methods Gamified systems The term marketing...

.... Qualitative research SEM Consumer behaviour Twitter Data mining Human-computer interaction The rapid technological evolution leads to a development of smaller devices with higher performance and thus accelerates the change from the personal computer (PC) era to the post-PC era (Hennessy, 1999...

... and discuss the results. Finally, we conclude with suggestions for further research and managerial implications. Mobile marketing Financial services Services marketing Human–computer interaction Online consumer behavior Young consumers To date, the literature has focused primarily...

... behavior M-commerce Structural equation modelling E-commerce Technology readiness Human-computer interaction perceived ubiquity Varnali and Toker (2010) conducted a comprehensive review of 255 articles related to mobile marketing and M-commerce and identified the following antecedents of M...

...@inha.ac.kr 30 04 2016 02 08 2016 13 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Personality traits Self-service technology Human-computer interaction Need for interaction Technology in retailing...