... Human–computer interaction Marketing and finance Digital nudging Downstream reciprocity National Natural Science Foundation of China 72302249 Nanjing Overseas Returnees' Program NJKCZYZZ2021-02 Nanjing University of Posts and Telecommunications NYY221012 The philosophy and social...

... Advertising Tourism marketing Online consumer behaviour Branding Human-computer interaction Marketing communication Industry analyses indicate that cultural tourism is expected to expand significantly over the next decade, with the global market projected to rise from about USD 1.2 trillion...

... and negatively impacting consumers' opportunities, decision-making and purchasing power. Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer...

... categories Human–computer interaction Yushi Jiang is the corresponding author and can be contacted at: 906375866@qq.com National Natural Science Foundation of China 10.13039/501100001809 72172129 Humanities and Social Science Foundation of Ministry of Education of China...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

... chatbot will lead to greater (a) user satisfaction and (b) perceived chatbot friendliness compared to a high extroversion chatbot. E-commerce Computer mediated communication Human–computer interaction With the rapid development of artificial intelligence (AI) technologies, such as natural...

... 2021 15 11 2021 17 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Human–computer interaction Consumer experience Structural equation modeling Interactivity Intrusiveness Coolness A product is considered intelligent...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Internet marketing E-commerce Consumer behavior internet Human–computer interaction Donation crowdfunding Regret aversion bias Herding bias Optimum bias Overconfidence bias RQ2. What effect does...

... with computers through the team affiliation created by human-computer interactions (Nass et al., 1996); compliments from computers have similar effects as flattery from humans (Fogg and Nass, 1997); individuals are courteous to computers (Nass et al., 1999); intimate self-disclosure can...

... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...

... 30 07 2019 30 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Human-computer interaction Advergames Gamification Online marketing Gamified marketing methods Gamified systems The term marketing...

.... Qualitative research SEM Consumer behaviour Twitter Data mining Human-computer interaction The rapid technological evolution leads to a development of smaller devices with higher performance and thus accelerates the change from the personal computer (PC) era to the post-PC era (Hennessy, 1999...

... and discuss the results. Finally, we conclude with suggestions for further research and managerial implications. Mobile marketing Financial services Services marketing Human–computer interaction Online consumer behavior Young consumers To date, the literature has focused primarily...

... behavior M-commerce Structural equation modelling E-commerce Technology readiness Human-computer interaction perceived ubiquity Varnali and Toker (2010) conducted a comprehensive review of 255 articles related to mobile marketing and M-commerce and identified the following antecedents of M...

...@inha.ac.kr 30 04 2016 02 08 2016 13 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Personality traits Self-service technology Human-computer interaction Need for interaction Technology in retailing...