...-computer interaction Recently, theoretical evolution in the IM field has been driven in part by social media, mobile platforms, artificial intelligence (AI) and other emergent technologies that influence how IM relationships develop (Deryl et al., 2026). In particular, the AI era has...

... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Ethics Consumer behavior Human–computer interaction Marketing and finance Digital nudging Downstream reciprocity National Natural Science Foundation of China...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Tourism marketing Online consumer behaviour Branding Human-computer interaction Marketing communication Industry analyses indicate that cultural tourism is expected to expand...

... marketing landscape. Social media marketing Advertising Business ethics Interactivity Personalization Virtual agents Marketing ethics Information technology Privacy Intellectual property Human–computer interaction Computer-mediated environments Artificial intelligence (AI), once...

... 2022 26 05 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Chatbots Conversational styles Social crowding Social perceptions Product categories Human–computer interaction National Natural Science Foundation of China...

... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information technology Human–computer interaction Interactivity Information systems Online metrics Computer-mediated communication Computer-mediated environments IT management Digitalizations Marketing information...

... paradigm to the human–computer interaction literature. The CASA argues that humans automatically apply pre-determined social rules and expectations to computers, although they are fully aware that computers do not possess human characteristics, such as emotions, motivations or intentions (Reeves and Nass...

... toward smart speakers ”, International Journal of Human–Computer Interaction , Vol. 37 No. 6 , pp. 560 - 573 . Bandara , R. , Fernando , M. and Akter , S. (2021), “ Managing consumer privacy concerns and defensive behaviours in the digital marketplace ”, European Journal...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Internet marketing E-commerce Consumer behavior internet Human–computer interaction Donation crowdfunding Regret aversion bias Herding bias Optimum bias Overconfidence bias Today’s digital world has opened...

... created by human-computer interactions (Nass et al., 1996); compliments from computers have similar effects as flattery from humans (Fogg and Nass, 1997); individuals are courteous to computers (Nass et al., 1999); intimate self-disclosure can be triggered as reciprocity in a computer...

... Human–computer interaction Computer-mediated environments Digitalizations Digital transformation is revolutionizing service ecosystems (Kucharska, 2019 ; Dahl et al., 2020 ; Dahl et al., 2018b), changing how services are created, delivered and evaluated (Hilken et al...

..., including Google Scholar, ACM Digital Library, IEEE Xplore, Springer Library, Science Direct, Emerald and ProQuest were explored. Internet marketing Human-computer interaction Advergames Gamification Online marketing Gamified marketing methods Gamified systems The term marketing refers...

.... Qualitative research SEM Consumer behaviour Twitter Data mining Human-computer interaction © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 31 01 2018 14 05 2018 31 07 2018 Pascal Kowalczuk can be contacted at: pascal.kowalczuk@uni...

... and found to be a significant factor that indirectly impacts mobile banking adoption and usage intentions (Deb and Lomo-David, 2014 ; Shankar and Kumari, 2016). Mobile marketing Financial services Services marketing Human–computer interaction Online consumer behavior Young consumers...

... 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behavior M-commerce Structural equation modelling E-commerce Technology readiness Human-computer interaction perceived ubiquity With the advent of mobile phones and their applications, marketers have found...

... behaviour Personality traits Self-service technology Human-computer interaction Need for interaction Technology in retailing What distinguishes retail businesses from pure service businesses is the fact that retail businesses offer both goods and services. According to Westbrook (1981...